Hidden Gender Agenda in Hallmark Christmas Movies?

What bad could possibly be said about Hallmark Christmas movies–the channel that markets itself as feel-good TV at Christmas time? The real question is–what’s right about Hallmark TV?hallmark_2Capture

The first inkling of the negative messaging embedded in Hallmark movies, occurred to me a few years ago. It was the recurring theme of a successful professional woman, who found herself in a dream as a happy housewife with husband and children, at first yearning to return to her old self, but in the end happy to toss aside her “present” for the wedded bliss of the “future.”  That was followed by more than a few movies where every professional woman was unwed, in an unsatisfactory relationship or demonstrated a distinct lack Christmas spirit as she paid attention to work pressures, deadlines and other office-related predicaments. The heroine in those stories lived in a cold urban environment, typically New York City. Those movies were complemented by a series of movies where lonely single city dwellers gave up their digs for a solo country Christmas. In those movies the woman typically ended up falling in love with the strong country type–usually a handyman, plumber or toy shop owner.

For lawyers, the next in the series offers a landscape of feel-good movies that crossed every legal line imaginable with lowly secretaries, assistants, window dressers, and nannies (often an errant elf)  falling in love with their bosses, bosses brother or bosses male assistant. In half of those scenarios, the current girlfriend is a lackluster unspirited socialite, who gets dumped for the morally anchored but lowly secretary, housekeeper, hotel maid or nanny. Those are followed by nefarious land-grabbing developer movies who “steal” the deal of an aging Christmas tree farm, wonderland or town and extract a pound of flesh or worse, to un-seal the deal. Nevermind that the lawyers in those movies are portrayed as unsympathetic dumb slugs who can’t muster up the creative intelligence to negotiate the duped client’s way (its always a woman) out of the clearly unscrupulous contract.

Then there is the class of movies where a series of late twenty-something or early thirtysomething women can’t face their families and parents over the holidays without a date. Those offers solutions for these sad sack young women that range from making an intimate pact with total strangers they bump into on the street  (with whom they ultimately fall in love) to outright “boyfriend” kidnapping. There was one uncharacteristic exception to that class involving a prosecuting attorney who brings home a woman (state’s witness) in his custody awaiting an important trial where she is expected to testify against a crime boss. He parades her amidst his family on Christmas day as his girlfriend. She is loose, wears tight clothing all featuring fake animal fur and a variety of animal prints.  Each of the movies in this genre shares the common ending of coming clean to the families, only to have the main character eventually fall in love with their stranger dates or custodial witness.

There are others–which no surprise loosely fit into one or all of the categories above, the stranger in the coffee shop who ends up being a Prince from Askovia. The handsome prince keeps his royal roots under wraps but nearly every story involves a stodgy butler, a pompous mother and occasionally an errant sibling (brother) who collects cars and blonds. These nearly all disparage those who do not demonstrate the requisite enthusiasm for Christmas who are,  by coincidence, from the ranks of higher economic or social status.

Lastly, there are the sad widower movies. These too cross lines across the genres already described. The widowers are left to raise a daughter while the widows are left behind by their deceased spouses to single-parent young sons. Each finds happiness with mom’s new love. The men saviors will compete against a rich city slicker but the fellow who works in a soup kitchen, is a kind stranger in an airport, cook or restaurant dishwasher, will win her heart out every time.

Time constraints prevent me from writing about the miserable lady lawyers, lonely valueless women who date superficial greedy guys or lady doctors who leave California to head out to the-middle-of-nowhere Alaska to run a clinic.  And for those of you who do not fall into any of these hapless categories–take a second look. Do you flood your house with lights at Christmastime? Beware, if you don’t, your neighbors might just be talking about you behind your back!

So what’s it all saying? Women who work hard, are missing out. Young upwardly mobile women who put work first are misguided. Single parents cannot lead rewarding lives. Widows and widowers will live unsatisfied until they find a new mate. Those in the lower economic social strata can and should aspire to marry princes and all guys who run tree farms in Vermont are handsome, morally sound and good marriage material. For those of you who live in southern climes, Sorry–Christmas cannot be truly appreciated without snowflakes but if you kiss your significant

frasier_Crane_Capture

other, preferably under a mistletoe, while looking at all the bright lights lining your roofline, there’s a chance you might capture the Christmas spirit, Hallmark style.

For all TV-on-while-you’re-working-all-night-long insomniacs out there, they say Frasier reruns will resume in January. I’m counting the days.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s